How to create better user research surveys

- [Narrator] I have something to admit. … I'm like the people who shout at their TV … when their favorite team is losing, … but instead, I shout at surveys … when they ask stupid questions. … Just like shouting at the TV, … I know it's not going to change anything, … but it makes me feel a bit better. … You can help people like me manage my blood pressure … by making sure your surveys aren't the type … I shout at, here's how. … First, make sure that the people you're sending … your survey to are your true users. … A while back, I was sitting on the couch … next to my friend Lara while she filled in a survey … for a home supplies company. … She was answering the questions to the best of her ability. … The only problem was, Lara was 12 years old, … and her only reason for taking the survey … was that it gave her rewards points … towards getting that promotional soft toy she wanted … from this company. … And that's the problem. … When you run a survey, it's hard to know … who's answering it. …