From the course: UX Deep Dive: Analyzing Data
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Filtering into actionable insights
From the course: UX Deep Dive: Analyzing Data
Filtering into actionable insights
- [Tutor] Once you feel confident that you've organized your data to identify patterns and themes, you'll want to start looking for connections between what you found and your business goals and research objectives. This is the part that makes your research a powerful tool to build shared understanding and drive change. This is where you get to answer the questions you posed at the beginning of your effort, and shine a light on anything additional you found that may be important. I'd suggest you start by revisiting the original research objectives and comparing them to the themes you've identified. Sometimes the connection between open questions and a finding are pretty obvious. But, sometimes you need to do a little extrapolation. Let's look at an example from my work. In a recent project, I was working with an insurance company that wanted to reduce printing costs and support volume. I did a series of work to…
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