From the course: Empathy in UX Design
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Example: Personas
- As a user researcher, I supply the information I gather to the product team. In my dream world, every stakeholder would attend all of the research sessions. We'd have lots of discussion time to talk about what we learned in the research and each stakeholder would carefully and meticulously read every word I wrote, absorb every highlights video I made, and take everything we learned to heart, supporting all necessary changes to meet user needs. If only. In addition to the deliverables we've talked about so far, such as research findings, mockups and wireframes, another good way to represent users, for whom stakeholders can feel empathy, is through the use of personas. Personas are based on data from user research, and perhaps from other sources too, such as market research and even web analytics. But instead of a diverse collection of data points, personas pull everything together into a composite person. A…
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