Evil By Design 2: The Power of Self-Image

- Hello, I'm Chris Nodder. Welcome to this course in the Evil By Design series. This time we're discussing the power of self-image. People's behavior is often governed by how they want to be seen, buying fashionable clothes, upgrading to the latest phone, listening to the latest music. Our heroes, the people we aspire to be, are often used by marketers to sell the latest trends. Nobody wants to look bad so they'll often go to great lengths to create, improve, or restore their self-esteem. In this course, we'll focus on a set of persuasive design patterns that work by appealing to people's sense of identity. If you're a software developer, this series will help you design better persuasive experiences. If you're a consumer, this is a way of learning how persuasive techniques work so that you can be aware when they're being used on you. There are a lot of things you can do to tap into self-esteem when you know the right persuasive design techniques. So let's dive in.