Skill Level Beginner
- Hello, I'm Chris Nodder. Welcome to the first course in this series, "Evil by Design," all about persuasive design. We're starting off by talking about the ethics of persuasive design. In this course, we'll introduce the concept of persuasive design, look at its history and cover the ethical implications of persuasion. Persuasive design has its roots in propaganda and marketing techniques. We'll briefly cover the background so that you can understand how persuasion evolved into a discipline in its own right. Persuasive design is often known by another name, dark patterns. While it's true that a lot of the time persuasive interfaces are used in a way that tricks or traps people, often they're also used for positive reasons, like getting people to behave in healthier ways or be more charitable. Because there's obviously the potential for misuse of persuasive design techniques, the main focus of this course on the ethics of persuasion is to look at the best ways to positively integrate persuasive design into your own products. There's a lot of really interesting topics to cover, so let's begin.