From the course: UX Foundations: Storytelling
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Embrace emotion to empathize with customers
From the course: UX Foundations: Storytelling
Embrace emotion to empathize with customers
- When my daughter was about 18 months old, she went up to television and tried to turn it on by swiping her hand across the screen. She thought it would work like an iPhone. For years I've replayed this moment, over and over in my head. And while I chocolate first, when I really think about it, it terrifies me. Today technology is woven into everything we do. And I wonder if our digital world has become so loud and distracting, that we've lost the art of connecting with each other. Every day we are bombarded by data, we feel overwhelmed with back to back video calls, hundreds of open tabs, overflowing inboxes, we derive more satisfaction from deleting an email than we do from connecting with another person. We are too busy to feel, we're too busy to listen to the stories of our co-workers or our customers. It's no wonder that today's college students are 40% less empathetic than students were in the 80s or the 90s,…
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