From the course: WordPress: Ecommerce

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Don't underestimate free shipping

Don't underestimate free shipping - WordPress Tutorial

From the course: WordPress: Ecommerce

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Don't underestimate free shipping

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- [Instructor] Talking about the benefits of free shipping is one of my favorite things to talk about, and that's because free shipping at first seems like such a high cost for store owners. After all, online stores like amazon.com have made it the standard, and your competitors likely offer it. So it seems like it's just the cost of doing business. But it can actually be so much more than a cost. Forrester did a study on the effects of free shipping. And one of the things that they discovered is that if you offer free shipping at a certain price point, customers near that price point might order more to get that free shipping. Forrester found that customers ordered 10% more in terms of the value of the order. So what I recommend doing is using unlockable free shipping, and most platforms will let you do exactly this. Only offer free shipping at certain price points. If people typically order $40 worth of product from your store, then you can offer free shipping at $50. You should see…

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