From the course: Design Thinking: Understanding the Process

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Design thinking is actually design doing

Design thinking is actually design doing

From the course: Design Thinking: Understanding the Process

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Design thinking is actually design doing

- It might be better to call the true process design doing rather than design thinking. A full design thinking cycle includes a validation phase, where you build out the design concepts and test them with your customers. It also helps you plan and prioritize the implementation details so that you can move straight into your development process. If you're planning on engaging an agency or learning design thinking techniques at a design school, first check that the company that's going to work with you or your new found skills will take you all the way through to a working, tested prototype and project planning exercise. If not, I'd suggest that all you're really doing is paying some people to come up with design concepts, not executable plans. Don't hire agencies or send your team to courses where the output is just a concept. Insist these people show you how design thinking leads through to a verified prototype and a…

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