Join Morten Rand-Hendriksen for an in-depth discussion in this video The web evolves--so should your site, part of Mapping the Modern Web Design Process.
- As we come to the end of the launch and reset phase of our web design process, we are completing the circle, and you'll notice, the last phase points back to the first one, Content Strategy. This is what's so magical about web design and the web design process. Unlike any other discipline or art form I can think of, the web is an ever-evolving and constantly fluid medium. Every day, new ideas, new technologies, and new services come online that extend the repertoire of what is possible for the web, and often force us to change the way we do things.
This is why I'm tempted to add the word continuous into the web design process. Web design is a continuous process of constant iteration, innovation, and refinement. There really is no such thing as "one and done" in the web design world, or at least there shouldn't be. The second your site goes live, you start the process over. Redefining content strategy, implementing new ideas, testing, iterating on existing content, designs, and code, optimizing for better performance and usability, and relaunching the site again and again.
The ancient philosopher Heraclitus famously said, "You could not step twice into the same river." And this is doubly true for web design. The river we step into is the web, and both it and the technologies that live in it change at a rapid pace. What you need to do as a web designer is embrace this change and make it part of your web design process.
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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