Join Morten Rand-Hendriksen for an in-depth discussion in this video The only thing that matters, part of Mapping the Modern Web Design Process.
- Before starting on a project,…it's a good idea to get some perspective,…and when it comes to web design,…that means asking, what are we doing…and who are we doing it for?…The first question was answered previously.…We're building informational user experiences,…which also points us to the answer to the second question.…We're building informational user experiences…for the end user.…We're building informational user experiences for people.…This can be a bit of a mental hurdle to climb.…
When we work on web design projects,…or any project for that matter,…it's easy to focus all the attention…on the client or site owner and what they want,…but if you think about it,…the website is not for the site owner.…The website is for the person using the website,…the visitor or end user.…The site owner just uses the website…to communicate with that visitor.…Here we can make a distinction…between technical implementation…and public facing solution.…
For the site owner, platform choice…and implementation matters.…How can she create, edit, and manage content on the site,…
Author
Morten Rand-Hendriksen
Released
12/19/2014- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 13s
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1. Web Design as a Process
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2. Some Perspective
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3. Preprocess
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Roles and responsibilities2m 19s
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Version control3m 2s
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4. The Content Strategy Phase
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Content strategy1m 36s
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Content audit5m 49s
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Content modeling4m 17s
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Information architecture2m 53s
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Wireframing4m 37s
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5. Prebuild Testing
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Taking it to the streets4m 28s
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Card-sorting exercise3m 29s
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6. The Build Phase
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Designing in the browser3m 24s
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Using content blocks3m 23s
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7. The Test-and-Revision Phase
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Accessibility testing2m 24s
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Break and edge-case testing3m 16s
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End-user testing2m 31s
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8. The Optimization Phase
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Optimizing for SEO2m 36s
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Analytics integration2m 47s
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9. Launch and Reset
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Prelaunch checklist3m 4s
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Post-launch user testing1m 36s
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10. Going Further with lynda.com
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Video: The only thing that matters