The only thing that matters

- Before starting on a project,…it's a good idea to get some perspective,…and when it comes to web design,…that means asking, what are we doing…and who are we doing it for?…The first question was answered previously.…We're building informational user experiences,…which also points us to the answer to the second question.…We're building informational user experiences…for the end user.…We're building informational user experiences for people.…This can be a bit of a mental hurdle to climb.…

When we work on web design projects,…or any project for that matter,…it's easy to focus all the attention…on the client or site owner and what they want,…but if you think about it,…the website is not for the site owner.…The website is for the person using the website,…the visitor or end user.…The site owner just uses the website…to communicate with that visitor.…Here we can make a distinction…between technical implementation…and public facing solution.…

For the site owner, platform choice…and implementation matters.…How can she create, edit, and manage content on the site,…