Create products and design that draw people in and direct them down your preferred path by appealing to emotion rather than logic.
(elegant music) - Hello, I'm Chris Nodder. Welcome to Persuasive UX Harnessing Illogical Reactions. In this course we'll focus on a set of persuasive design patterns that work by appealing to people's emotions. Many persuasive techniques hook into bugs in how our brains are wired, spaces where emotion takes precedence over logic. Just like hackers exploit glitches in software to make systems do things they weren't designed for, these behavior patterns can be used to persuade people to do things they didn't originally intend to.
In this course we'll highlight some of these patterns and then explain how you can use them to create persuasive products that draw people in and direct them down your preferred path. You'll only understand the value of these persuasive techniques when you see them for yourself. So let's get started.