Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence users' behavior patterns.
(soft music) - Hello, I'm Chris Nodder. Welcome to Persuasive UX, Influencing Behavior Patterns. In this course, we'll focus on a set of persuasive design patterns that work by influencing people's reactions to events. Although we'd like to think we're always in control, many of our behaviors follow a predictable path. If we provide the right stimulus, people will respond in a certain way. Persuasive design often works by providing those stimuli at the right place and the right time to create the exact response the designer wanted.
The topic is fascinating and there's lots to cover so let's get started.