Learn how to motivate your users to act and engage them with your UX designs—without misleading them.
- Hello, I'm Chris Nodder. Welcome to Persuasive UX The Ethics of Persuasive Design. In this course we'll introduce the concept of persuasive design, look at it's history, and cover the ethical implications of persuasion. Persuasive design has its roots in propaganda and marketing techniques. We'll briefly cover the background so that you can understand how persuasion evolved into a discipline in it's own right. Because there's obviously the potential for misuse of persuasive design techniques, the main focus of this course is the ethics of persuasion and the best ways to integrate persuasive design into your own products.
There are a lot of really interesting topics to cover. So let's get started.