Make your development process more user centered. Learn about the importance of personas, how to create them, and how to use them in your user experience research and design.
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- [Voiceover] Hello. I'm Chris Nodder. Welcome to the third installment of the UX Design Techniques Series. In this episode, we'll discuss creating personas. This is the third course in a series that describes a set of techniques you can use to make your development process more user-centered. We started off with an overview of the user-centered design process, then we covered how to gather and analyze user data. In this course, we'll talk about creating personas so you know who your developing for.
Future courses will cover using ideation techniques to make sure you come up with creative solutions, how scenarios and storyboarding help to fill in design gaps, how to get early validation of your design ideas using paper prototypes, and how to use all this information to better plan your development cycle. In this course I'll show you how to use the data you gathered from your side visits and from other customer interactions to build a picture of the users you care most about. Having this common understanding will make sure the whole team is designing for the same people so the interface feels coherent and focused.
Now it's time to dive in and create some initial descriptions of your target users. Let's get started.