Introduces the concepts and benefits of usability testing, which can improve ROI by focusing your design improvements in areas that have the biggest impact.
- [Voiceover] Hello, I'm Chris Nodder, welcome to Foundations of UX: Making the Case for Usability Testing. This is a special summary course designed for managers, stakeholders, and others in your organization who need to quickly understand what usability testing is, why it's important to usability test, how easy it is to get up and running, the types of benefits it offers, and the large return on investment it can give you. Now, I want to help you communicate the importance of performing user research.
So, let's get started.
To learn how to run your own usability tests, check out Chris's in-depth course on the subject, Foundations of UX: Usability Testing.