Join Morten Rand-Hendriksen for an in-depth discussion in this video Soft and hard launch, part of Mapping the Modern Web Design Process.
- The exact procedure for the launch of a website…depends on many factors.…Is this a new site on a new domain…or a new site replacing an old one?…Is the launch of the website considered an event…or is it a build it and they will come kind of affair?…The list goes on, and the answers to these questions…are project-specific, so I can't give you…a one size fits all process here.…Instead, we'll look at a launch process…that can and should be applied to all sites,…regardless of scope, size, or location.…
It consists of two stages,…the soft launch and the hard launch.…What exactly these two stages contain will vary,…but the basic idea is always the same.…The soft launch is a limited access launch…for a select group of end users.…In the software development world,…this would be considered an RC, or release candidate launch.…You're happy with the site…and confident it will meet expectations,…and now you want to test it on the real users…before releasing it into the wild.…
The key to the soft launch is to limit…the number of users able to access the site…
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
UX Design Techniques: Creating Personaswith Chris Nodder26m 27s Intermediate
Foundations of UX: Prototypingwith James Williamson1h 39m Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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