Join Chris Nodder for an in-depth discussion in this video Reciprocation, part of Persuasive UX: Creating Credibility.
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…On my website, I offer a free chapter from my book.…All I ask for in return is that people who download the chapter tweet about it.…Unlike sites where you have to fill in a registration form…in order to get the download, there's no up front obligation.…Rather than forcing people to give me information…up front, I'm tapping into the principal of reciprocity.…This principle suggests that you'll be more prepared to do…something for me if I first done something for you.…There are some important points to bear in mind…if you want to use this persuasive design technique yourself.…
Give the gift first, and only then ask for something in return.…Typically, sites make people register before they can have the free report.…But this is counter to the principles of reciprocity.…People often only return the favor if it seems…proportional to the perceived value of what you give.…For that reason, it helps to place a value on the item you're giving them.…For instance by saying, this report normally sells for…a $150 but you can download it free today.…
Want more persuasive design techniques? Check out the rest of the courses in Chris Nodder's Persuasive UX series.