Persuasive UX: Influencing Behavior Patterns

with Chris Nodder
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Persuasive UX: Influencing Behavior Patterns
Video duration: 0s 28m 35s Intermediate

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We'd like to think otherwise, but most human behavior follows a predictable path. Actions (aka stimulus from the outside world) lead to predictable reactions on our part. One element of persuasive design is providing the right stimulus at the right time, in order to get users to respond in the desired way, whether it's navigating your website, providing an email address, or purchasing a product. Learn how to use desire lines, and commitment, reinforcement, and breakage techniques to influence behavior patterns, in this installment of Chris Nodder's Persuasive UX series.

Subject:
Web
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Welcome

(soft music) - Hello, I'm Chris Nodder. Welcome to Persuasive UX, Influencing Behavior Patterns. In this course, we'll focus on a set of persuasive design patterns that work by influencing people's reactions to events. Although we'd like to think we're always in control, many of our behaviors follow a predictable path. If we provide the right stimulus, people will respond in a certain way. Persuasive design often works by providing those stimuli at the right place and the right time to create the exact response the designer wanted.

The topic is fascinating and there's lots to cover so let's get started.

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