Join Morten Rand-Hendriksen for an in-depth discussion in this video Optimizing for SEO, part of Mapping the Modern Web Design Process.
- Third on the priority list we find SEO or Search Engine Optimization. Historically, this meant rigging your code in a certain way to gain the search engines into getting better ratings. This is no longer the case. There is no silver bullet or magical piece of code that will instantly get you ranked higher on search engines. Instead, the search engines index your site based on some familiar attributes: Quality of content and "trust factor", Accessibility, Load time, and Quality of code.
This is good news for you as a web designer because as you can see from the list these are all things we've been focusing on in this course. In other words, by following the web design process I've laid out here, your site will already meet the baseline for Search Engine Optimization. This is especially true for accessibility. Search engines are blind and the more accessible you make your site the easier it will be for them to index your content. That doesn't mean you can't do more though.
To fully optimize your site for search engines, here are a few tips. First, add verbose alternate texts to your images, where appropriate. This text, will be indexed by search engines and your images and by proxy, your site will show up in image searches. Second, add further image descriptions to attachment pages where available. In WordPress, another content management systems, every media item has an attachment page.
These pages normally allow the site owner to add further information to the media item. Add relevant information and it will be indexed and found on search engines. Third, submit dynamic sitemaps to Google and Bing for more accurate indexing. These can be generated using third party tools or in the case of CMSs, through plugins or extensions. Fourth, activate Google and Bing webmaster tools, and Alexa, and Pinterest site verification.
These tools will help you keep closer track of how your site is being tracked by these services and also alerts you if something is amiss. And finally, fifth, write great content. In the end that's all that really matters. You can dive further into the world of Search Engine Optimization by checking out our various courses on SEO right here in the lynda.com library.
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users