From the course: UX Foundations: Information Architecture
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Knowing the problems you might face
From the course: UX Foundations: Information Architecture
Knowing the problems you might face
As you go through the results, you'll see some clusters where there is obvious agreement among participants, and others where there is less agreement. The items that have little agreement will appear in different places for each participant, or sometimes participants might make a pretty obvious other or miscellaneous cluster. This might indicate that participants didn't understand the item, that they don't really care about it, or that it didn't fit with the rest of the site's structure and content. You'll have to work out which of these explanations is most likely, and then do something about it. It could be that the terminology you use on the site needs to change to be more in line with your customers vocabulary. It might be that you've recruited participants who weren't representative users for that part of the site. Or it could really be that your site is trying to merge concepts that just don't go together in people's minds. The comments the participants made during the card sort…
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