Join Chris Nodder for an in-depth discussion in this video How far should you take your persuasive design?, part of Persuasive UX: The Power of Self-Image.
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So, where should we draw the line.…Persuasive design can be used for either good or evil.…Most of our designs are trying to persuade people to do something.…Buy, sign up, contribute to a cause, or change a behavior.…So then the trick is to work out…whether the deception is in people's best interests.…There's a continuum of deception from…evil through commercial, and motivational to charitable.…
Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.