- We are now moving into the build phase.…This is where the actual creation…of the website takes place.…And this is where all the things we traditionally associate…with web design and web development happen.…It's easy to see the creation of a website…as a linear process, and that process…often takes the following form.…Start with design, follow by development…and finally content creation.…Knowing what we now know…about creating informational user experiences,…that content is at the center of everything,…and that the end user is all that matters.…
You can see how this structure is backwards.…But even if we flipped it around and put content first,…we'd still end up with a suboptimal end result.…In a linear process, a situation is pretty much…guaranteed to arise where a designer…has created something that cannot be done…or is prohibitively expensive on the development end.…Such a problem would not be discovered…until the development team begins their job,…and when it is discovered, it may force extensive redesigns,…
Author
Released
12/19/2014- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
Duration
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Introduction
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Welcome1m 13s
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1. Web Design as a Process
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2. Some Perspective
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3. Preprocess
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Roles and responsibilities2m 19s
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Version control3m 2s
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4. The Content Strategy Phase
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Content strategy1m 36s
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Content audit5m 49s
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Content modeling4m 17s
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Information architecture2m 53s
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Wireframing4m 37s
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5. Prebuild Testing
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Taking it to the streets4m 28s
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Card-sorting exercise3m 29s
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6. The Build Phase
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Designing in the browser3m 24s
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Using content blocks3m 23s
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7. The Test-and-Revision Phase
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Accessibility testing2m 24s
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Break and edge-case testing3m 16s
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End-user testing2m 31s
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8. The Optimization Phase
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Optimizing for SEO2m 36s
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Analytics integration2m 47s
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9. Launch and Reset
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Prelaunch checklist3m 4s
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Post-launch user testing1m 36s
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10. Going Further with lynda.com
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Video: Establishing a three-track build process