Establishing a three-track build process

- We are now moving into the build phase.…This is where the actual creation…of the website takes place.…And this is where all the things we traditionally associate…with web design and web development happen.…It's easy to see the creation of a website…as a linear process, and that process…often takes the following form.…Start with design, follow by development…and finally content creation.…Knowing what we now know…about creating informational user experiences,…that content is at the center of everything,…and that the end user is all that matters.…

You can see how this structure is backwards.…But even if we flipped it around and put content first,…we'd still end up with a suboptimal end result.…In a linear process, a situation is pretty much…guaranteed to arise where a designer…has created something that cannot be done…or is prohibitively expensive on the development end.…Such a problem would not be discovered…until the development team begins their job,…and when it is discovered, it may force extensive redesigns,…