- Let me introduce you…to three fundamental truths…about the web design process.…First, a website is a living thing.…By nature, it will evolve with time.…Its content will be updated and refined,…new services will be included…while others are removed…and, as new technologies come online,…the site will need to stay current to stay current.…Second, a website is usually a team effort.…In most cases,…the web design process will involve…a group of contributors…and as time goes by,…new contributors will be added…while others move on to other projects.…
Third, a website is also rarely built in a vacuum.…The website is usually an online representation…of a business or a larger brand…with multiple other outlets.…That means all branding,…from the web to print and other media…to storefront signage and beyond,…needs to have a visual and linguistic consistency.…To take all these three facts into account,…I recommend the creation of content,…style, code and process guides.…
These are living documents…that provide guidelines and reference…
Author
Morten Rand-Hendriksen
Released
12/19/2014- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
Duration
Views
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Introduction
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Welcome1m 13s
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1. Web Design as a Process
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2. Some Perspective
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3. Preprocess
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Roles and responsibilities2m 19s
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Version control3m 2s
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4. The Content Strategy Phase
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Content strategy1m 36s
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Content audit5m 49s
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Content modeling4m 17s
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Information architecture2m 53s
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Wireframing4m 37s
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5. Prebuild Testing
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Taking it to the streets4m 28s
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Card-sorting exercise3m 29s
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6. The Build Phase
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Designing in the browser3m 24s
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Using content blocks3m 23s
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7. The Test-and-Revision Phase
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Accessibility testing2m 24s
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Break and edge-case testing3m 16s
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End-user testing2m 31s
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8. The Optimization Phase
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Optimizing for SEO2m 36s
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Analytics integration2m 47s
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9. Launch and Reset
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Prelaunch checklist3m 4s
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Post-launch user testing1m 36s
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10. Going Further with lynda.com
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Video: Establishing baseline documentation