Join Chris Nodder for an in-depth discussion in this video The Dunning-Kruger effect, part of Persuasive UX: The Power of Self-Image.
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…Sometimes you don't really need to persuade people to do something.…You just have to make them feel confident in their abilities to do it.…Unskilled individuals have illusive superiority.…They feel that they can perform better than they really can.…Easing them into a task with some quick wins will enhance this feeling…for them, thus making them more likely to continue when the stakes get higher.…In 1999, David Dunning and Justin Kruger did…some research that showed that those individuals who…performed worst on a series of skill tests…thought they'd performed much better than they really had.…
In contrast, test participants who'd performed very well…had a tendency to believe they'd performed comparatively poorly.…After showing test participants their own results, the individuals…who'd scored well could correctly estimate their own ranking.…However, those who'd scored in the 12th percentile,…which is pretty bad, still placed themselves above average.…This behavior, unskilled individuals suffering…from illusive superiority, while skilled individuals…
Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.