Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating informational user experiences, part of Mapping the Modern Web Design Process.
- With the term web design clearly defined, the next question we need to tackle is, What is the point of it all? What is the goal or purpose of web design? To answer this question, let's take a step back from our workbench and look at what a website really is. Looking at a website, what do you see? Text, images, video, audio, and sometimes interactive elements, all sourced from a server and presented to you on a screen or through assistive technologies.
And if you take a moment to examine the nature of all of these elements, you'll realize they're all representations of the same matter, information. So, a website is a means of presenting information. And what makes the web unique in the way it presents that information, is our ability to link different pieces of information together and change and customize the user experience of accessing that information. That means at it's core the goal or purpose of web design is to create informational user experiences.
I'll say that again, informational user experiences. Understanding this, we can now say the purpose of the web designer, and our purpose for this course, is to find out how to create the best possible informational user experiences.
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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