Join Morten Rand-Hendriksen for an in-depth discussion in this video Creating content priority hierarchies, part of Mapping the Modern Web Design Process.
- We know who the end users are…and we know what content will be displayed on the site.…The next step is to organize that content…based on priority hierarchies.…There are two levels of hierarchies.…Site-wide hierarchies and individual-view hierarchies.…So let's take a closer look.…Site-wide hierarchies have to do…with the overall structure of the site.…If the visitor lands on the site,…what content should she see first?…Here we're not talking about the header or menu…or sidebar, but rather what page view she should see.…
The front page is a likely top tier candidate.…Index pages are other likely candidates…for the top tier spots.…Individual blog posts and recipes will likely live…on the second tier.…They may be linked to and landed on individually,…but their primary purpose is to drive the visitor…up to the top tier and then onward to the services…where the goals of the site owner are being met.…Legal pages and other static information…about the company and its employees…live on the third tier.…
These pages are important, yes,…
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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