Join Morten Rand-Hendriksen for an in-depth discussion in this video Content audit, part of Mapping the Modern Web Design Process.
- We've established that content…is all that really matters.…So, it naturally follows that…every web design project should start with the content.…What we need to do here is create inventory,…and audit all content,…and list every asset and how it relates to other assets.…For simplicity, I'll refer to this process…simply as, "the content audit."…When I say "asset", I'm referring to each item…that may appear on the site.…Either on its own, or in conjunction with other content.…
That may be a page,…or it may be text, images, video,…or other elements that are displayed together on a page.…The idea here is to identify every asset…and make sure it's accounted for as the project progresses.…The content audit is crucial,…whether you are starting from scratch,…or have an existing website that is being rebuilt.…By compiling a list of all assets and their attributes,…you'll have a clear picture of what elements…are going to go into the site,…where they belong, who's in charge of them,…and how they relate to each other.…
There are several schools of thought about…
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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