Join Morten Rand-Hendriksen for an in-depth discussion in this video Card-sorting exercise, part of Mapping the Modern Web Design Process.
- The first user test I want to show you…is also the simplest and most interesting to conduct.…It's called Card Sorting, and the title…is quite descriptive.…The purpose of the Card Sorting exercise…is to get the end users to organize the website content…into hierarchies and information architecture…they feel is intuitive.…The resulting data can then be used to revisit everything…from navigation labeling to content hierarchies,…to the proposed information architecture of the site.…
Here's how the Card Sorting exercise works.…First, decide on a scope for the exercise.…Are testing the content hierarchies of pages?…Are you testing category and taxonomy structures?…Or are you testing the information architecture…for the whole site?…Next, take a stack of cue cards, and write the title…of one piece of content on each card.…If you are testing for content hierarchies on pages,…you'd put the different pieces of content on each card.…
For taxonomy structures, you'd put the items that fall…within the taxonomies on each card.…
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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