Benefits of usability testing

Return on investment conversations aren't always useful, especially when you consider the potential cost of not doing usability. In terms of increased development costs, reduced employee efficiency or frustrated or even lost customers. But it is also true that doing usability testing can result in some major cost savings or revenue increases. Let's look now at the main benefits of usability testing. There are three main areas of benefit. Reduced development costs, increased revenue and improved customer effectiveness. Usability testing lets you get early and frequent insight into how well your customers are able to work with your product. These checks mean you can stop things becoming problems before they're baked into code. In my experience things cost ten times more to fix in code than in the specification phase. Ten times more to fix during testing than early development and ten times more again to fix once the product has gone live . This is backed up in the project management…