Join Morten Rand-Hendriksen for an in-depth discussion in this video Analytics integration, part of Mapping the Modern Web Design Process.
- To monitor the effectiveness of your content, design,…development and marketing,…analytics should be deeply integrated into your site.…Analytics will give you hard data…on visitor behavior on the site…and can help you uncover positive and negative patterns…that can be addressed.…What type of analytics will work best for your site…is an open question.…There are many analytic providers to choose from…and they all provide slightly different services.…I find that adding multiple analytic services…and cross referencing the results…can be quite helpful in getting a clear picture…of user behavior.…
I also recommend splitting analytics…between site traffic and social media traffic.…To that end, using a third party service like…Add This or Share This for social media sharing…can be a big help.…These services run detailed statistics…on sharing behavior on your site…and can even track reshares and viral factors…across multiple social networks.…Facebook provides their own analytics platform…for sharing and interactions with the site…
- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
1. Web Design as a Process
2. Some Perspective
4. The Content Strategy Phase
5. Prebuild Testing
6. The Build Phase
7. The Test-and-Revision Phase
8. The Optimization Phase
9. Launch and Reset
10. Going Further with lynda.com
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