- Let's quickly address a common sticking point…in the web design process,…technical decisions in relation to the end user.…Because web design is a highly technical field,…it's easy to get hung up on technical aspects…in the decision making process.…And because the landscape we are working in,…both from a production standpoint and when it comes…to how people access our creations, is so fractured,…we have to be careful not to become too attached…to our own preferences.…You need not look further than advertising…for computers and mobile devices…to see what I'm talking about here.…
For whatever reason, we as a society,…tend to identify ourselves based on our brand loyalty…and choices of electronics' manufacturers.…The never ending feud between Windows and Mac users…is one example.…Android versus iOS is another.…But, here's the thing, no matter how much we care…about these things, the end users don't.…And that's a really important realization.…Though you have a preferred CMS,…code editor, IDE, design platform, browser,…
Author
Released
12/19/2014- Understanding what your users care about
- Creating user personas
- Creating content priority hierarchies
- Testing wireframes and interaction patterns
- Establishing a three-track build process
- Incorporating accessibility principles
- Using content blocks
- Testing and revising your web design
- Optimizing for social media and SEO
- Launching your web design
- Getting feedback from users
Skill Level Beginner
Duration
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Introduction
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Welcome1m 13s
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1. Web Design as a Process
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2. Some Perspective
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3. Preprocess
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Roles and responsibilities2m 19s
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Version control3m 2s
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4. The Content Strategy Phase
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Content strategy1m 36s
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Content audit5m 49s
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Content modeling4m 17s
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Information architecture2m 53s
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Wireframing4m 37s
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5. Prebuild Testing
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Taking it to the streets4m 28s
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Card-sorting exercise3m 29s
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6. The Build Phase
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Designing in the browser3m 24s
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Using content blocks3m 23s
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7. The Test-and-Revision Phase
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Accessibility testing2m 24s
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Break and edge-case testing3m 16s
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End-user testing2m 31s
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8. The Optimization Phase
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Optimizing for SEO2m 36s
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Analytics integration2m 47s
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9. Launch and Reset
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Prelaunch checklist3m 4s
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Post-launch user testing1m 36s
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10. Going Further with lynda.com
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Video: All the things the end user does not care about