All the things the end user does not care about

- Let's quickly address a common sticking point…in the web design process,…technical decisions in relation to the end user.…Because web design is a highly technical field,…it's easy to get hung up on technical aspects…in the decision making process.…And because the landscape we are working in,…both from a production standpoint and when it comes…to how people access our creations, is so fractured,…we have to be careful not to become too attached…to our own preferences.…You need not look further than advertising…for computers and mobile devices…to see what I'm talking about here.…

For whatever reason, we as a society,…tend to identify ourselves based on our brand loyalty…and choices of electronics' manufacturers.…The never ending feud between Windows and Mac users…is one example.…Android versus iOS is another.…But, here's the thing, no matter how much we care…about these things, the end users don't.…And that's a really important realization.…Though you have a preferred CMS,…code editor, IDE, design platform, browser,…