Join Sue Jenkins for an in-depth discussion in this video Understanding moodboards, part of Moodboards for Web Designers.
- If you've ever heard the term moodboard but weren't quite sure what it was or how to use it, you've come to the right place. A moodboard is a visual guide that can help a designer or any other creative person make aesthetic and goal-related choices about a project before the project begins. The term moodboard essentially describes what it is. It's a board that visully captures the mood or feel of a particular assignment or task. Moodboards come in several different varieties depending on your needs and can either be analog or digital, which we'll cover later in the course.
To give you a sense of how valuable moodboards are, look no further than the professional practices of other creative industries. Moodboards are a wonderful tool that have been used for years in a variety of artistic and innovative businesses besides graphic design and web design, including app design, photography, interior design, interior architecture, landscape architecture, industrial design, retail design, textile design, and fashion design.
Let me show you some examples. Here's an example of a moodboard for an art shopping app be Graydon Speace of FrenchGirlsApp.com. Here's one for food photography created by Cincinnati-based photographer Teri Campbell. Amy Lynn Hnat of Pulman Interiors in Pennsylvania uses moodboards for her interior design work. Kim Welsh, owner and creative director of the Instagram Pop Up Shop Souls of California uses moodboards to build and reinforce her company's brand identity through social media marketing campaigns.
Textile design is another industry that uses moodboards. Here's one from designer Kate Reynolds of Studio Four NYC. And here's a texture-filled fashion moodboard created by New York-based scarf and accessory designer Elizabeth Gillett. So to recap, a moodboard is any physical or digital presentation that visually captures the mood or feel of a particular assignment or task that can help a designer make aesthetic and goal-related choices before the project begins.
Next up, we'll review a handful of fun and easy methods you can start using right away to create moodboards for all your upcoming web, mobile, and print design projects.