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- Defining a customer scenario
- Improving navigation
- Working with content in grids
- Establishing a sense of place on category pages
- Exploring infinite scroll and pagination methods
- Using tooltips to deliver contextual content
- Working with light boxes and layers
- Improving form structure
- Handling errors and presenting effective error messages
- Comparing the original site to the enhanced site
Skill Level Beginner
We're going to take a look at a third version of Build a Bouquet. Even though we've already created an improved version, there were still a few little issues that we wanted to try to address. So let's take a look at how we've been able to reduce the cognitive friction even more. So here we are, Build a Bouquet number three. This is going to be a different way of interacting with the information. So, we know that we like the Calla Lilies, so I'm going to select those, I like Irises, I like Gerbera Daisies. We know we like the Lilies and we like the Tulips.
Notice what we've done here now is I have this array of flowers. Choose the flowers for your bouquet, step number one. And as soon as I click on a flower it reduces that image size, and it shows me a checkmark. This is great feedback. It says you have selected this flower, but it does more than that. It also creates a running list of all of the flowers that I have placed in my custom bouquet, so now we've reduced that cognitive friction. We've been able to say, these are the flowers that you've selected. We're using multiple signals here as well.
On the right-hand side, we have our list of flowers. And on the left-hand side, we have check marks and resized images that say, this flower has been selected. We're also taking advantage of a method called Direct Manipulation. Direct manipulation is when we allow people to interact directly with interface objects, such as clicking the flower and having it appear in the list. Or dragging and dropping photos from our list into an album. We do this rather than interacting indirectly which has happened in the previous Build a Bouquet functionality.
This is when we perform an action in one place such as choosing a flower that causes it to get listed in another place or to appear on a second page. So with Direct Manipulation, people feel like they are selecting the information directly. Not like they are clicking in one place to make an action appear somewhere else. So, direct manipulation is making this a much easier way for us to build our bouquet. And we've got a compiled list now that is much, much easier for us to understand these are the flowers I've selected. So, let's go ahead and we'll modify our bouquet.
Notice we also have instantaneous recognition of the changes. So I changed color from Blush to Purple, and it swapped out the image, showed me right away. I put in four, but let's say I want six of these and my price instantly changes. So I know I wanted four of those let's go ahead and get these. We're going to get six of the Irises. We're go ahead, let's just get four of the Gerbera Daisies, but I think we like the yellow of those. These Lilies, let's go ahead and get four of those. And then for the tulips, let's go ahead and get six, and I think we like the White on those.
Now let's just quickly review the page here, so that we see what other flowers if there's anything else we wanted to add. And, hey, look, something else that you'll notice is that this step number two, Select Color and Quantity, actually locked up to the top of the screen. So that I am able to scroll through all of the flowers that are available to me. While I see my current bouquet, and it remains visible on screen, we've reduced the cognitive friction in the memory load again. We don't have to remember which flowers have already been selected.
They're shown to us right there on the side of the screen. And the design makes sure that they are always visible even when I am scrolling the main list of flowers. So that's a very nice technique to use, and it is doing the work for the person. Remember, we're making the person efficient. So let's go ahead and add this bouquet to our basket now, and there we go. My flowers are in the basket, my original Rainbow Rose Collection, my custom Build-a-Bouquet, and once again, my running Subtotal.