Join David Hogue for an in-depth discussion in this video Understanding motivation, part of Applied Interaction Design.
So here we are on the home page of the original Hansel and Petal website and,…remember we're, shopping for a, set of bouquets.…And the first one that we're looking for is, a mixed flower arrangement.…This is going to be the husbands, gift for is mother, for mothers day and, he's…decided that he is going to buy some mixed roses for her.…So lets just go ahead and jump into our Mixed Roses page.…Now, when we land on this Rainbow Rose Collection page.…The first thing we really want to talk about is what does this page need to do…for the customer? What are their expectations of the…information and the functionality that they're going to see?…What's the context of the user experience? And what's motivating the person?…In fact, let's talk about that for just a second.…
What is motivation? Well, we define it as a force that…initiates, directs, and sustains our behavior.…It's what drives us. It's what makes us do things.…It makes us behave and it's what makes us interact.…Now, people can be motivated for a lot of different reasons and for many different things.…
- Defining a customer scenario
- Improving navigation
- Working with content in grids
- Establishing a sense of place on category pages
- Exploring infinite scroll and pagination methods
- Using tooltips to deliver contextual content
- Working with light boxes and layers
- Improving form structure
- Handling errors and presenting effective error messages
- Comparing the original site to the enhanced site
Skill Level Beginner
2. Category Pages
3. Detail Page and Mini-Cart
Understanding motivation3m 29s
4. Content Pages
6. Cart and Checkout
Next steps1m 32s
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