Join Lauren Bacon for an in-depth discussion in this video Starting with strategy, part of Collaborative Design: Process and Efficiency.
- One of the biggest mistakes I see…designers make when it comes to collaborating,…whether it's with other designers or with their clients,…is to mistake brainstorming for collaboration.…Brainstorming is really just one technique you can use…to get your team working together towards a common goal…but it must be preceded by establishing what that goal is.…And I'm not talking about goals like "build a website,"…I mean answers to questions like…"Why are we building a website?"…"What do we want people to do when they visit the website?"…"Why are people going to be interested…"in coming to the website in the first place?"…These are all strategic questions…and that's why I encourage you to focus first…on bringing all your stakeholders together…to map out your project's vision and strategy.…
I go into depth on this in the second course in this series,…Collaborative Design: Vision and Strategy,…but let's just recap quickly why it's essential…to start there rather than with a brainstorming session…about the messaging, or the visual design.…
- Setting expectations
- Assembling your design team
- Gathering input from stakeholders
- Getting effective feedback from non-designers
- Avoiding pitfalls