Join Lauren Bacon for an in-depth discussion in this video Refocusing on the audience and goals, part of Collaborative Design: Process and Efficiency.
- Throughout the feedback process, you'll need to keep…reminding your team about the rules of engagement.…So, if a comment based on personal preference sneaks in,…redirect it back to the speaker and ask them to…bring it back to the strategic context.…Is that true for the targeted audience or just for you?…That sort of thing.…This may sound ornery, but so long as you keep your tone…warm and sympathetic, like, "I totally get…"what you're saying, but I want to remind you about…"the guidelines we discussed."…It's actually a great way to help everyone on the team…work together towards a design that truly serves the…end user, as well as the project goals, instead of…getting tripped up by their personalities and egos.…
And ultimately, a highly successful project is a good…outcome for everyone, both personally and professionally.…So, I find most people are very receptive to being coached…on how to give truly effective feedback.…It's a skill that they'll be able to apply…in many other contexts, too.…So just as you coached them on identifying problems,…
- Setting expectations
- Assembling your design team
- Gathering input from stakeholders
- Getting effective feedback from non-designers
- Avoiding pitfalls