Join David Hogue for an in-depth discussion in this video Exploring the footer, part of Applied Interaction Design.
And here we are back on the original homepage one last time.…We've got just a little bit of content at the bottom of the page, let's take a look…at how we can make this better. These banners, they're actually working…fine, we're not going to make any changes to those.…This is good content. But the footer, we have some issues down here.…Now it's a very simple footer, and in fact we're just repeating the navigation at the bottom.…We could actually make the search engine optimization, or SEO, a little bit better…for this website. By exposing more of the deeper navigation,…particularly for the most popular areas, or the most commonly visited areas.…
But the real problem with the footer here is this Sign Up link.…One, it's just very vaguely labeled. Now remember one of the best practices for…navigation and for buttons is to be very clear and let people know what is going to happen.…In this case, we just have Newsletter Sign Up.…But the worst part of this is that, when I click into this field to add what I assume…
- Defining a customer scenario
- Improving navigation
- Working with content in grids
- Establishing a sense of place on category pages
- Exploring infinite scroll and pagination methods
- Using tooltips to deliver contextual content
- Working with light boxes and layers
- Improving form structure
- Handling errors and presenting effective error messages
- Comparing the original site to the enhanced site
Skill Level Beginner
2. Category Pages
3. Detail Page and Mini-Cart
Understanding motivation3m 30s
4. Content Pages
6. Cart and Checkout
Next steps1m 32s
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