Defining a customer scenario


show more Defining a customer scenario provides you with in-depth training on Web. Taught by David Hogue as part of the Applied Interaction Design show less
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Defining a customer scenario

Before we begin evaluating the original website, we need to establish a scenario, or a story that represents a common customer experience. Now this is an important technique in user research, because we need to understand how people are actually going to interact. What are they going to be looking for on the site? And this guides us through our evaluation. It also helps inform our design decisions. We know that the original site was not working well, so we identified a common customer scenario to help us evaluate the experience, identify what the problems were, and to recommend some solutions.

Hansel and Petal is an online flower shop, so customers are going to be looking for flower arrangements and bouquets. In this case, our target customer is going to be a husband who is seeking two bouquets. He's looking for one for his mother for Mother's Day and one for his wife for Mother's Day. He arrives at the Home page, he's going to view some arrangements and mixed arrangements. He's ...

Defining a customer scenario
Video duration: 1m 39s 1h 49m Beginner

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Defining a customer scenario provides you with in-depth training on Web. Taught by David Hogue as part of the Applied Interaction Design

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Web
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