Join David Hogue for an in-depth discussion in this video Defining a customer scenario, part of Applied Interaction Design.
Before we begin evaluating the original website, we need to establish a scenario,…or a story that represents a common customer experience.…Now this is an important technique in user research, because we need to understand…how people are actually going to interact. What are they going to be looking for on…the site? And this guides us through our evaluation.…It also helps inform our design decisions. We know that the original site was not…working well, so we identified a common customer scenario to help us evaluate the…experience, identify what the problems were, and to recommend some solutions.…
Hansel and Petal is an online flower shop, so customers are going to be looking for…flower arrangements and bouquets. In this case, our target customer is going…to be a husband who is seeking two bouquets.…He's looking for one for his mother for Mother's Day and one for his wife for…Mother's Day. He arrives at the Home page, he's going to…view some arrangements and mixed arrangements.…He's going to identify a product that he wants to purchase.…
- Defining a customer scenario
- Improving navigation
- Working with content in grids
- Establishing a sense of place on category pages
- Exploring infinite scroll and pagination methods
- Using tooltips to deliver contextual content
- Working with light boxes and layers
- Improving form structure
- Handling errors and presenting effective error messages
- Comparing the original site to the enhanced site
Skill Level Beginner
2. Category Pages
3. Detail Page and Mini-Cart
Understanding motivation3m 30s
4. Content Pages
6. Cart and Checkout
Next steps1m 32s
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