Meet Dale Herigstad, chief creative officer at Schematic, the company behind innovative user interface designs.
(inspirational music) - The things that interest me a lot are about innovation and I particularly lead that effort with this company. - This is just a sample application we use all the time to sort of look at different interaction models. - We talk about creating branded experiences. What we're really focused on doing is improving the interface, if you will, between corporate America and people. - I think overall we're really thinking of everything that we're creating is about space.
- And we want an experience that is as exciting to the consumer as our content's gonna be. - So I think the purity of no device, no glove, no nothing, is such a beautiful wonderful idea. - We use space, we use motion, we use all of the tools that you'd expect in broadcast design and apply them to web design. - How do you make devices simple and intuitive and natural and make design that's great and there's animation that they live, they're living breathing kind of dynamic interfaces.