Join Maria Giudice for an in-depth discussion in this video Branding, part of Creative Inspirations: Hot Studio, Experience Design.
Rajan Dev: One the things that I have really been enjoying the most over these last couple of years it's been our focus on start-up businesses, where we work with just sometimes as few as one founder of a company and sometimes maybe a whole management team and really help them envision what their business is going to be and then create the things, the brand elements that speak for the business as well as all of the brand attributes and positioning and tone and voice. Henrik Olsen: In our brand identity design work that we do here, there is a span of projects that we do. On the one hand, there is the somewhat more traditional brand projects where we go through a brand strategy phase and figure out what's the core messages of a company and what's their mission statement, their core attributes and get those sort of strategic elements worked out and out of that, as is tradition, is you come up with the logo.
Rajan Dev: You really start with an idea and you turn that idea in very close collaboration into a business and so I think that type of work uses all of our skills, everything from identity development through user experience design, through content creation, through visual design and then technology platform implementation and then one of the areas where we are doing more and more is audience development, which is all right, so you have created this environment, how do you bring the right people here to use it, who are going to be interested and served by it? Henrik Olsen: Brand identity is probably about I'd say 15% to 20% of the volume of work that we do here, which has been growing. Over the last couple of years we started doing more and more identities. We did some work for an internal project at Schwab called Client Central and then we have worked for campaigns.
So little by little I think that we build out our credentials doing identity. Rajan Dev: Everything that we do is experiential and that's why that focus on the long-term meeting of needs for customers and stakeholders I think is really paying off and is really the core of our business and also something that seems to really have some legs.