- You could do better with standards. You wouldn't need the plugin. On mobile, it would be more power efficient if you had one engine instead of two. That's very true. And I think Macromedia, then Adobe, was struggling to optimize mobile Flash, or an older version of Flash, Flash Lite, to use less power, and it just didn't seem worth the effort. And eventually Adobe invented this, and basically put Flash out to pasture. - [Val] So the nail in the coffin for Flash, the popular answer is of course Steve Jobs. He killed Flash. - It was right when the iPhone came out, and there was the, the iPhone will not run Flash, and Adobe was kind of going on a marketing press to try to change that decision.
And they had said something like, you know, 85% of the Alexa top 100 websites use Flash. And David Slade said, "Oh 85%. "You know what 100% of the Alexa top 100 sites use? "HTML." - It was a very different time, where browsers were a bit stagnant. They weren't really updating. They weren't giving people these things that they wanted to use. Suddenly this option came along, and it wasn't perfect, but it was like, the only way to get this done. - Authors, designers, developers have gotten what they wanted by hook or by crook.
(light techy music)
In the film, Matt Griffin knits together a narrative from dozens of conversations with important figures from throughout the web's history. He interviews Tim Berners-Lee, Denise Jacobs, Jeffrey Zeldman, Ethan Marcotte, Chris Wilson, Lyza Danger Gardner, Eric Meyer, Irene Au, Alex Russell, Trent Walton, Val Head, Jonathan Snook, and many more. The result is a series of unique insights about why the web is structured the way it is, why standards matter, how mobile disrupted everything, and why the web isn't done growing.