Learn how to customize the appearance of product pages.
- [Narrator] In addition to the homepage,…product pages are incredibly important for your site.…If your product page is poorly organized,…you're going to lose conversions.…You've done all the hard work of getting…someone to that page.…You want to make sure they add the product to the cart,…and they check out.…And there's a few things that you should always check…on your product page.…One of the principles that you'll see, over and over again…on websites, like ConversionXL,…is that your call to action, in this case,…the Add to Cart button needs to stand out.…
That means there needs to be a strong contrast…between the Add to Cart button and anything around it.…Some eCommerce entrepreneurs will recommend…the isolation effect which is where the Add to Cart button…should look completely separate from the rest of your site.…For example, I might use a color…that is nowhere else on your site.…While you don't have to go this strict, I do find it…really helpful as a rule of thumb.…Let's go ahead and change that in our theme.…
Author
Released
12/7/2018- Why choose BigCommerce?
- Adding products
- Importing products
- Selecting a theme
- Editing product pages and menus
- Setting up shipping
- Setting up payments and taxes
- Viewing sales on the BigCommerce dashboard
- Omni-channel commerce and BigCommerce
Skill Level Beginner
Duration
Views
Related Courses
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Introduction
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Welcome57s
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1. Introduction to BigCommerce
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Why BigCommerce?2m 49s
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Example BigCommerce sites4m 37s
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Create an account1m 47s
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2. Products
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Create categories4m 21s
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Add a product2m 49s
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Add images and videos2m 32s
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Add inventory data2m 21s
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Add options to a product5m 27s
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Add final details2m 16s
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Importing products5m 20s
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3. Select a Theme
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What you want in a theme3m 1s
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Making changes to a theme3m 21s
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Editing the home page3m 52s
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Editing the menu1m 38s
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4. Shipping
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Determine shipping needs4m 14s
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Set up free shipping2m 11s
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Set up live shipping rates4m 11s
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5. Payment and Taxes
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Determine payment needs2m 59s
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Set up Stripe2m 53s
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Sales tax primer2m 48s
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Add tax rates2m 47s
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6. BigCommerce Dashboard
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Overview of the dashboard2m 22s
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Viewing sales reports1m 28s
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Creating pages1m 16s
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Installing apps3m 3s
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7. Omni-Channel Commerce
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Understanding omni-commerce2m 24s
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Social integrations2m 18s
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Conclusion
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Next steps45s
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Video: Editing product page and product grid