Learn how to add and optimize images for product pages.
- [Male Speaker] Unless you're selling a digital product like software, you're almost definitely going to want to have large, beautiful images for your products. There is a lot of research that goes into exactly the right type of image for your product. But in short, having large, high quality, beautiful images can absolutely help your store sell more. In Big Commerce, we have an entire tab dedicated to images and videos. Let's go ahead and click on that. I have some images on my desktop, let's add them to our product.
We can drag and drop them here, or we can click select images from our computer. From the desktop, I'll click blueberry mineral water, and then I'll select all of these images, and click open. Once we upload these images, they'll appear a little bit lower down where we can add a description. This is helpful for SEO purposes, so take the extra minute to add a description for each image. We can also select which image we want as a product thumbnail on the category and shop pages.
For us, I'll go ahead and leave it to the most clear image. In addition to photos, Big Commerce helps store owners share videos, and a video can really help your store grow. The numbers vary based on industry, but you should see a conversion increase, maybe even a decrease in returns. If you don't have videos, ask your customers to provide video testimonials. It's a cheap way to show off your product, and build social proof. You can give them a discount on future purchases and you should see those testimonials rolling in. We'll go back to Big Commerce, we'll make sure to save all the work you've been doing, and we'll scroll down to YouTube, and we can search for a video, or I'll go to YouTube, copy a video we have already created and uploaded, I'll go back to Big Commerce, and I'll type in the exact URL, then click search and select it.
Once you're done let's click save, and then we'll take a look at our new product page. Alright click on this and open in a new tab. Now we can see our beautiful product image, we can click between the different thumbnails, and we can see our professionally made video. Big Commerce makes this really easy, a lot of other platforms would require apps or custom coding to display this video, but for us we just have to copy and paste.
Now we can go add even more information to the product page.
- Why choose BigCommerce?
- Adding products
- Importing products
- Selecting a theme
- Editing product pages and menus
- Setting up shipping
- Setting up payments and taxes
- Viewing sales on the BigCommerce dashboard
- Omni-channel commerce and BigCommerce