The importance of content

- One of the biggest recent shifts in web design…has been the increased focus on content.…In the past, it was common for designers…to create site mockups that simply indicated…content through the use of placeholders.…Most of the design and approval process…would move forward this way.…Often with the finished content only being…added at the very end of the development phase.…That type of workflow no longer works…for modern web development.…Today, sites are consumed across a…multitude of devices and context.…

So trying to tie content into a single…design constraint, isn't practical or effective.…One of the best metaphors that I've heard,…is that your content needs to be able to flow like water,…so that it adapts perfectly to whatever…device it's viewed on.…Now this becomes an even bigger design challenge…when you realize that screen size and capabilities…are going to vary wildly from device to device.…This greatly impacts not only how much content…you can display, but also how users are…going to be able to interact with that content.…