- This course is designed to help you think about the most important elements of user experience for your business website. That means presenting the information on your site in a way that makes sense to your users your customers, and making it easy for them to do business with you. You won't need to know the technical details of how websites work. You won't need to understand HTML or CSS. There are other courses in the library that can help you with getting the site up and running. Here we're going to focus on how your site should behave.
What will help though, is understanding your business and your customers. If you have a written business plan, I suggest you re-familiarize yourself with it. Your business website needs to communicate your companies values and goals. Those are probably written down in your business plan. As we go through the course, I'll be asking you to think about what your business and your customers mean to you. Don't worry though, you'll be able to follow along, even if you don't have a written plan.
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback