What do customers need to know?

- Visitors to your site do not read all of your content.…In fact, they're hardly reading at all.…Instead, they're skimming through everything you've written,…looking for the one piece of information…that will let them compare your offering…to someone else's,…or make a decision on whether to contact you.…The best thing you can do to help them out…is just give them a list of your product…or service attributes that they can easily glance through…with links to really in-depth specifications…if they have extra details they need.…

Listing your product or service attributes…doesn't have to be boring,…but it shouldn't be overly marketing focused.…You can start with a brief overview sentence or two,…and then dive straight into…a bulleted list of the key attributes.…If you're selling a service,…then you might want to link to case studies…and testimonials from this page.…For products, the links might be to data sheets,…with full product details,…such as dimensions and color options,…or to material safety data sheets, or product manuals.…