What makes a great small business website? Find out how to design a great user experience for the customers of your small business.
- Welcome to this course on User Experience for Business. If you work in a smaller business and you worry about your online presence, this course is for you. I'm not going to go into technical details about how to code HTML pages, or set up a web server. You can find those courses elsewhere in the library. Instead this course is about planning what content you should show online, how to describe your business on the web in a way that makes visitors trust you more and how to help your potential customers find the information they need on your site.
Whether you maintain your website yourself or hire someone else to run it for you, it's important to work out what your online visitors want to know. So that when they visit your pages, they find what they need and are more likely to do business with you. I've spent many years researching what makes people trust a company enough to do business with them. I've run countless usability studies, where potential customers turned away from a site because of simple to fix mistakes that the site designer made. In this course, I'll share the do's and don'ts of small business site design and I'll show you the elements that can really make a difference for your business.
So let's get started.
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback