Learn how to define your success factors before you write your business plan, and build a design business that flourishes with your passion and purpose.
- Hi, I'm Lauren Bacon, and welcome to Running a Web Design Business: Defining Success. In this course we'll work on something I recommend to every entrepreneur as the first step in your business planning process. Creating your personal definition of success. Your definition of success is like the true north point on a compass. Once you know where it lies, the rest of your business planning will orient itself around it. I'll start by showing you how to get rid of any preconceived ideas you may have about success by making a doesn't matter to me list.
Then I'll walk you through two exercises for identifying your core values, the personal priorities that are totally unique to you. And I'll show you how to identify a sufficiency goal for your personal income, so you're not constantly chasing rainbows in the revenue department. And how to gauge when you've hit the point where you can celebrate your success. We'll be using all these tools to build your own personal definition of success, and discussing how that definition can help you build and grow a business that flourishes, because it's infused with your unique passion and purpose.
Now lets get started with Running a Web Design Business: Defining Success.
Lauren introduces techniques that will help you hone in on your personal definition of success, two exercises to identify core values, and a formula for establishing concrete income goals for your design business. Get clear on these success factors, and your business plan will flow. Skip this step, and you could find yourself wondering why your business just doesn't feel as satisfying as you'd hoped.