Using pictures

- I've mentioned a couple of times that you shouldn't use…distracting images or stock photography.…So what pictures should you use and why?…Location images build customer trust.…Visitors like the confidence of seeing…that you have a real office building or retail location…or getting a peek into your production facilities…or workshop.…If you're a creative company, it's especially important…to show your actual location and working practices…in images, as potential clients will soon see the mismatch…between stock photos and reality when they visit…your offices for a briefing.…

Stock photos are information poor.…In order to sell well, they have to be generic.…Being generic, they don't convey any useful information…about your company, your products, or your services.…It's possible that plastering enough images…of happy, smiling people on the About Us page…might add to the tone of the site,…making visitors feel more positive towards you,…but they're really nothing more than a lie.…The happy, smiling faces aren't your happy, smiling faces.…