- The Exercise File that comes with this course is a workbook. As you go through the course, I'll be asking you to write down certain things that will help you work out what content you want to put on your site. If you'll be building or updating your business site yourself, the workbook will help you decide what pages you need to build, and what content to put on those pages. If you'll be hiring someone else to do the work, the workbook will help you get your ideas together before you ask for quotes, so that you know what you want from your site and know whether the site builder is on the same wavelength as you.
Don't worry, you can still get a lot from the course without using the workbook. But I think you'll find it useful to follow along especially if you'll be working with someone else to design and build your site. Any good site designer will be really happy to find out you've already got answers to the questions that they'll be asking you. So, either way, whether you'll be building the site yourself or whether someone else would be doing it for you, I'd suggest you'd spend a couple of minutes at the end of each chapter to use the Exercise Files in order to get the most from this course.
Join Chris Nodder, as he reviews the key components of an effective small business website, whether you maintain your website or hire someone else. He provides guidelines to optimize the content, design, and information architecture of the site and to provide customers and prospective customers with incentives to trust your business—and buy from it.
- Keeping the homepage simple
- Providing news and links
- Using pictures and testimonials to establish trust
- Creating clear product descriptions
- Showing expertise with a blog or tips page
- Soliciting ongoing feedback